Bustle’s experimental approach to stories and the resulting episodic stories series’ has created plenty of opportunities for the business Embracing episodic content “Our series have allowed us to partner with brands and influencers on social in ways that we couldn’t before” Hannah explained For an example of this look no further than The brands partnered on
The Beauty Lab” — a series consisting of four weekly episodes co-hosted by Bustle Branded Beauty Editor Irma Elezovic and Sephora Collection National Makeup Artist Helen Phillips Each episode showcased Mexico Phone Number Data a new beauty challenge and viewers could shop the items via swiping in the Instagram Story and through a series of endorsed posts on Bustle’s Instagram Bustle Instagram Stories “Bustle’s partnership with
Sephora Collection last year earned a Digiday Award for Best Custom Advertising” Hannah shared “The majority of our sales deals now have some kind of social component And since we were one of the first brands to play around with Instagram Stories especially in a serialized format we definitely had some amazing coverage and brand recognition from that” Keeping a stream of great content flowing
發表於 2024-3-5 13:00:16
