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Think for example of Facebook , which has integrated blue into all aspects of its platform. Both the banner, the logo, and the names of the users are blue. When you like, the symbol is blue. PayPal has also chosen blue to reassure its customers and reinforce its reliability. , so we do not recommend it if your company is a food company. But you can use it for drinks, since it transmits freshness and is the color that represents the element of water. So fresh! Use it without fear if on your website we find products related to household, industrial cleaning or personal hygiene products. blue color color psychology digital marketing The green Green, I love you green (best poem in history?) .
This color represents nature, money, freshness and novelty . It is also associated with the environment , and represents values such as sustainability and environmentalism , which is why more and more brands of organic products are betting on Binance App Users Data green in their branding. If your target is people who are interested in taking care of their health, it is perfect for your brand. Did you know that it is frequently used in content that seeks economic growth, since it is associated with nature and business? It also encourages communication, which is why WhatsApp has made it its color. green color color psychology digital marketing The purple What comes to mind when you think of purple? Maybe the first thing is a Milka chocolate bar (hehe) , but if we go further, the color purple symbolizes spirituality, nobility, luxury and ambition.
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As it is linked to royalty, it is used to represent sophistication and glamour , which is why it is widely used in beauty and facial care brands. But wait, it doesn't stop here. Purple also generates the perception that the brand is creative, carefree and imaginative , and is a color related to wisdom . color purple color psychology digital marketing The Orange Success, value, excitement, enthusiasm, fun and innovation. All this conveys orange.
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