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In 2012, Nyagoslav Zykov, Director of Local Search at WhiteSpark, reported in the 2012 Local Search Ranking Factors Survey that a business's distance from the searcher's location was its largest local ranking factor. He said:
A actual location and the proximity of potentially relevant search results. This ranking factor is further boosted by the importance of local mobile searches, which are undoubtedly the #1 ranking. This factor may be less important (or less important) for desktop searches if the searcher's location and search target location are different."
Interestingly, in today's results, proximity is now a huge ranking factor estonia whatsapp data even on desktop, as we've seen in the examples in this article. Google has been "mobile first" for years and I'm starting to think there's no difference in the way they handle mobile and desktop native results. You'll just see different results because Google can get more accurate locations on mobile devices.
Additionally, Bill Slavsky just published an article about a recently approved patent from Google for determining the quality of a location based on travel time input. The patent discusses quality metrics such as reviews (consumer and professional) and the searcher’s travel time and distance (time invested).
Excerpt from the patent:
"This disclosure is directed to methods and apparatus for determining a quality metric for a given location. In some implementations, a quality metric for a given location may be determined based on the time a user is willing to spend to reach the given location. For example, the time investment for a given location may be based on a comparison of one or more actual distance values to one or more expected distance values to reach the given location. The actual distance value indicates the actual time it would take for one or more users to reach the given location, while the expected distance value indicates the expected time to reach the given location.
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發表於 2025-3-6 14:19:44