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Companies invested more in promotion at the start of the year, with the number of marketing campaigns increasing by 35% between January and March 2023 compared to the same period last year. At the same time, more and more specific promotion to consumers is preferred, based on audience segmentation, which generates an increase in the opening rate of promotional emails.
  
Also, companies are turning to more controllable promotion channels and at lower costs, thus reducing the promotion through Facebook Ads and increasing investment budgets in direct communication through email marketing/SMS Job Function Email List marketing, where the conversion rate can be 40% higher . In addition, companies are increasingly accessing services for data management and integration, and services for creating targeted and relevant content and messages for consumers.



Companies invest between 100 euros and 5,000 euros per month in email marketing services, depending on the complexity of the communication program and the size of the email database they have, but also multiple data integrations and more sophisticated communication programs with many customizations. Tips to increase sales for Easter 2023 Considering the context of high inflation and the trend of falling sales in the first months of the year.