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Digital marketing Brainstorming or brainstorming: what it is and how to do it step by step (+ 10 techniques with examples) Table of contents show Surely you have heard about brainstorming or brainstorming and it is currently one of the processes that generates the greatest creative results. Let's travel back to 1953 when Alex. F. Osborn published his book “Applied Imagination: The Principles and Procedures of Creative Thinking” where he first mentioned the concept of brainstorming. It was not until 1983 that the definition of brainstorming was consolidated, after Osborn realized that the best ideas emerged in a horizontal teamwork environment, without a hierarchical structure.  


implied that a group of people without any hierarchy freely expressed their ideas and all were taken into account, which resulted in the consideration that individual work to produce new ideas was at a disadvantage compared to team work. . What is brainstorming or brainstorming? Brainstorming Phone Number Data is a method used to exchange ideas, a creative technique that consists of bringing together a group of people to generate innovative and creative ideas and solutions to a specific topic or challenge freely and spontaneously. It is a dynamic and energizing process that stimulates creativity and innovation by encouraging active participation and collaboration among team members. The power of brainstorming: 10 brainstorming objectives 1 – Solve problems: It is used to find creative and effective solutions to a given problem or situation. 2 – Make decisions: It can be useful for making group decisions and evaluating different options.



3 – Generate new ideas: It is an effective method to stimulate creativity and produce new ideas in any field. 4 – Encourage collaboration: Brainstorming encourages collaboration and teamwork, allowing all members to contribute their point of view. 5 – Identify opportunities: It is useful to identify business opportunities or improvement opportunities in processes and services. 6 – Improve communication: The brainstorming process can improve communication between team members and foster a more participatory environment. 7 – Break mental barriers: It can help overcome mental blocks and eliminate prejudices and limiting assumptions.