Highlights these conflicting priorities.

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Balancing Data Privacy and Personalized Customer ExperiencePersonalization efforts are colliding with a crisis of customer trust,according to a new study. Learn how IT leaders are trying to address thissituation. Download the report Person sitting on chair looking pensive Yourphone rings, you have just received an email. Subject: Important informationabout a recent security incident. Sound familiar? Unfortunately, securityincidents are becoming more and more common. Companies must therefore invest intrust to boost relationships with their customers. Trust is the cornerstone ofany customer relationship, but in today's data privacy and security landscape,it's hard to earn and easy to lose. Trust and personalization don't go hand inhand for consumers, a

new study finds. Companies and platforms are collecting morepersonal data Chinese Malaysia Phone Number List  than ever, and consumers expect this data to remain protected inthe face of ever-evolving security threats. At the same time, government andindustry compliance standards are constantly evolving. This makes it difficultto find a balance between protecting privacy and security on the one hand, andimproving the customer experience on the other. This is especially true forcompanies in highly regulated industries, which handle a lot of sensitivecustomer data or which strictly enforce their own standards for protectingprivacy and security. Zendesk's 2023 Report, The IT Dilemma: Balancing DataPrivacy and Personalized Customer Experience, highlights these conflictingpriorities.

According to the report, 66% of IT leaders surveyed sayprivacy and data protection regulations significantly limit theirpersonalization efforts. However, businesses with the right tools and partnerscan thrive in this changing landscape. To do this, they must meet theircustomers' needs for privacy and security, while building customer trust andsatisfaction. Learn three ways businesses can proactively maintain customertrust when it comes to data privacy. 1. Remove personal data from customerconversations Removing personal data from customer conversations is a crucialfirst step in protecting the privacy of their information. Customerconversations contain a wealth of information, such as purchase history orpreviously closed tickets, the holy grail for any