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That comes with historical data (more on this to come) and ran for the hills.TL;DRTwo weeks in, 2017 doesn’t think very highly of ETA’s.Expanded Text Ad Chart And3: Advertisers Typically See CTR Gains from ETA’sThe curious dip in ETA’s volume from December to January is startling because, frankly, our data says that ETA’s work. In fact, we’ve noticed some pretty substantial increases (a median CTR increase of 28%), with some advertisers seeing much bigger gains.gain in click through rate as a result of expanded text ads Now, these improvements are by no means universal. In fact, while our aggregated Grader data supports the assertion.
our own AdWords account did not see big gains from ETA’s (at least not at first).According to Senior Benin WhatsApp Number Marketing Specialist Brett McHale (the man behind our PPC and paid social accounts), “It took about three weeks for our ETA’s to begin performing as well as our standard text ads, and even then, the CTR was lower than we’d seen in some of our older ads. What has improved, though, is the conversion rate. It’s as if the prospects who actually click the ads are more qualified.”Brett went on to mention that Expanded Text Ad CTRs have normalized and, in some ad groups, improved, after testing. When I asked him what he attributed the improvement to, Brett told me that the change was “a result of understanding that most people only read the headlines.
You’ve got to make them count.”How do you go about maximizing the 58% increase in headline space available with Expanded Text Ads?Don’t just re-use copy from your old ads: completely rethink how you write them.TL;DRThe secret to killer ETA’s? Make that second headline completely irresistible.Expanded Text Ad Chart And4: ETA’s Are the Key to Better Bing CTRsBING HAS ETA, TOO!And guess what, people? They work.bing expanded text ads vs adwords eta As you can see, with standard text ads CTR was slightly higher on Bing than it was on AdWords.
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發表於 2024-3-9 16:24:02