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At present, with the flourishing ecological platforms, if the main business of an enterprise is in the non-Internet field but its business is strongly related to content, how should the relevant profit-sharing model be designed for its content ecology? This article will discuss it together in the future. 1. Analysis of the roles and motivations of ecological players Official platform of content ecology Official platform of content ecology led by the enterprise's own team: [Motivation analysis] of content ecology aim to gather high-quality content and services from all parties and provide full-link capabilities such as content originality, secondary creation, sharing and dissemination, consumption, and transaction conversion, and establish a good

ecological brand image to promote win-win results for ecological Oman Phone Numbers 3 Million List players rather than unilateral profit of the official platform to achieve sustainable development of ecology. Note: The official platform of content ecology may have less traffic in the early stage, so it may need to use the mainstream traffic platform in the industry to assist in traffic promotion and lay eggs by borrowing shells; in the later stage, after the traffic volume increases, it can assume the role of traffic platform itself. Traffic platform The mainstream traffic platforms in the industry are as follows: ① Short video platforms such as Douyin and Kuaishou that are mainly based on UGC content ② Medium and long video platforms such as Bilibili that are mainly based on UGC content ③ Comprehensive text and video platforms such as Weibo that are mainly based on UGC content ④ WeChat Moments Space, etc.




Comprehensive private domain platforms for text and video that are mainly based on UGC content ⑤ Long video platforms such as iQiyi, Youku, Tencent Video that are mainly based on PGC content ⑥ Music platforms such as NetEase Cloud Music that are mainly based on PGC content [Analysis of motivation] Traffic platforms use content as a line to gather traffic from all parties, involving the upstream and downstream of the content chain: including content creators, traffic KOLs (content disseminators), and content consumers. Traffic platforms promote content creation, sharing, dissemination, and transaction conversion by multiple parties. Traffic platforms therefore gain traffic growth and revenue increase (including content conversion transaction share, advertising fees, content e-commerce commissions, membership fees, etc.).