Viewing depth: How interesting is your site to users?

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Any web resource acts on the visitor like a boring or, on the contrary, a captivating book. The more interesting the content of the publication, the harder it is to tear yourself away from it. The depth of viewing directly depends on how much your site has captured the user's attention: the more pages are studied in one visit, the higher this indicator. Accordingly, the more useful and interesting the content on the portal, the more time the user will spend on it.

Together with other behavioral factors assessed by analytics systems, the on page seo service viewing depth affects the quality of traffic and user engagement, the number of bounces, the demand for information posted on the site, and even its place in search results. Analysis of this metric allows you to:

Identify possible problems with the structure of the web resource and navigation on it;
Improve usability and user experience;
Understand which pages and sections of the site are the most popular;
Improve the quality of content;
Increase conversion.
Let's consider what depth indicator is considered optimal and how to increase it.

Formula for calculating the depth of site views and data from analytics systems
According to the classic formula, the viewing depth is calculated by dividing the number of pages viewed by the user in one session by the number of visits to the resource. Normally, this indicator should be at least 2, but the higher the better. At the same time, values ​​less than this figure indicate problems on the portal.

It should not be forgotten that the depth value may be different for resources of different themes and focus. It may vary depending on the type of site (commercial, entertainment or content), the user's goals (purchase of goods, search for information, registration), as well as the quality of the materials posted on the resource pages (relevance to visitors' requests, relevance, usefulness).

The user can close the site almost immediately only because he/she has already found the necessary information, or aimlessly scroll through individual pages of your resource due to poor navigation settings. This confirms that the viewing depth in the metric is a rather relative value. Now let's consider where to look for this parameter in the reports of analytical systems.

Google Analytics
To evaluate the indicator in the Google system, you need to select the "Audience" tab in your personal account and click on the "Overview" menu item. The depth is indicated as the ratio of the number of viewed pages to the number of sessions. The audience can be segmented by the type of device from which the site was accessed, as well as by the volume of attracted traffic.

Yandex.Metrica
The data can be assessed in general site summaries, but if more detailed information is needed, Yandex displays the depth of views in reports. You can find it in the "Audience" tab of the "Traffic" section. Like Google, Yandex allows you to divide visitors by a number of criteria: the system takes into account gender, age, and various behavioral factors. The report will show where visitors come to your portal from, how many unique users were on the site over a certain period of time, what is the bounce rate for each page, and how much visitors spend on average on studying the content.

It is recommended to analyze data obtained from both systems.

How to improve viewing depth?
If analytics reports confirm that the depth is low and the site is not showing sufficient conversion, action must be taken.

Create informative, useful content. Strive to fill your site with interesting materials. “Texts for the sake of texts,” written in the hope of getting traffic from search engines by keywords, will not only not help with SEO promotion, but will also lower your site in search results. Crawler algorithms are constantly improving, and they easily assess how interesting this or that material is for users.
Personalize articles. The content posted on the portal should meet the needs of your target audience, meet the needs of visitors for relevant information. Analyze the interests of potential clients, study what exactly your audience searches for on the Internet and reads, use fresh news hooks and regularly update texts. Remember that viewing depth is, in fact, a quantitative expression of how interesting and useful your resource is to visitors.
Make it easier to find information. Constantly improve the usability of the portal. To do this, work on the site navigation system, divide the content into thematic sections, and also use the search bar.
Use storytelling. Everyone loves stories, even if they are technical. Generate content in such a way that visitors come back to get acquainted with the next part. This can be implemented in almost any niche.
Use interactive elements to interact with users. Charts, polls, voting - all this helps to attract and retain attention.
Optimize the loading speed of the site. Make sure that all pages of the portal open quickly: users may leave the portal before they even start reading just because they do not want to wait.
Adapt the portal for different devices. According to statistics, more than 80% of Internet users access web resources from smartphones. The absence of a mobile version is another reason to close the page.
The capabilities of the Taptop constructor will allow you to create a website that will not only attract potential clients, but also capture their attention for a long time.